A Message from Attendance Works
Attendance works is a national and state initiative that promotes better policy and practice around school attendance. We promote tracking chronic absence data for each student beginning in kindergarten, or ideally earlier, and partnering with families and community agencies to intervene when poor attendance is a problem for students or schools.
Attendance Works has three objectives:
- Build public awareness
- Foster state campaigns
- Encourage local practice
This communications toolkit is inspired by the amazing work done by Attendance Works. The Puget Sound Educational Service District (PSESD) Communications and Public Relations Department and the Early Warning Systems program partnered to develop a toolkit that was customized to the Puget Sound region and reflective of the PSESD’s commitment to create success for Each Child and Eliminate the Opportunity Gap by Leading with Racial Equity
In this toolkit we have included original and adapted materials with permission by Attendance Works. Educators and community organizations working to reduce chronic absence can download our free materials and disseminate them without express permission from Attendance Works and Puget Sound Educational Service District. The content can be reformatted and reused without changes to the wording as it appears in this toolkit long as credit is given to Attendance Works, and Puget Sound ESD where noted. That can include use of our logo and/or a line reading “used with permission of Attendance Works.” If organizations wish to alter the wording of these materials in any way from its original form, prior authorization via email is required. Attendance Works reserves the right to review any and all alterations before granting this authorization. If we are not comfortable with your alterations, we reserve the right to deny use of our name and logo.
PSESD appreciates the leadership, dedication and collaborative approach that Attendance Works has taken in this arena. We are supportive of their work, their objectives and are excited to partner in this initiative to bring these resources to the districts and communities in the Puget Sound region in support of the students and families that we serve.
Why Attendance and Chronic Absence?
Attendance has been proven to be one of the most powerful predictors of academic achievement and can have a dramatic impact on key milestones, including third grade reading, 9th grade achievement, high school graduation, and post-secondary persistence. Chronic absenteeism is missing 10% of school, regardless of the reason. A focus on chronic absenteeism examines the link between loss of class time and academic achievement. An awareness of chronic absenteeism and its potential impact will empower students, families, and communities to make informed decisions regarding missing school.
Who Should Use This Toolkit?
The purpose of this toolkit is to rally communities around the cause of improving absenteeism. With that said, we encourage all school and district staff, as well as community organizations, religious institutions, local businesses, and family members to use this toolkit to improve attendance among the youth in your community.
How do we access it?
In addition to being available here online, there is a PDF version of the toolkit for you to download, review and share.
Can we make changes?
In an effort to support school districts in our region, this toolkit was developed by Puget Sound Educational Service District’s (PSESD) Communications and Public Relations team in partnership with the Early Warning Systems program.
The information found in this plan includes resources from AttendanceWorks, OSPI, and original content and images from PSESD. Use of the materials from these sources has been granted to School Districts in the Puget Sound Region, please credit Attendance Works and PSESD with our logos and/or a line reading “used with permission of Attendance Works and PSESD.” as appropriate.
Districts are encouraged to customize the messaging with district specific information.
In addition to using this messaging through their own platforms, we encourage districts to share, retweet and repost information shared through the PSESD social platforms
To increase access to information, resources and awareness campaigns for people of color and immigrant and refugee communities. The following are resources to assist your communication efforts:
Inclusive Community Engagement: 6 Essential Strategies
1. Build personal relationships 2. Create welcoming atmosphere
3. Increase accessibility 4. Develop alternate methods for engagement
5. Maintain a presence with communities 6. Partner with diverse organizations and agencies
Key messages that everyone —schools, preschools, public agencies, community organizations, faith based institutions, elected officials, and parents themselves—can use to help spread the word about this important issue.
Delivering the Messages
Social Media Graphics and Content
Absenteeism hits hardest among some of our most vulnerable populations. A recent report from Attendance Works and Everyone Graduates Center shows where chronically absent students are concentrated. Find out more in: Preventing Missed Opportunity: Taking Collective Action to Confront Chronic Absence. #EverdayCountsEveryStudentMatters
A new report, Preventing Missed Opportunity: Taking Collective Action to Confront Chronic Absence, shows that half of the nation’s 6.5 million chronically absent students are concentrated in just 4 percent of districts. We can improve attendance with community-wide efforts in the small number of communities with high absence rates. Let’s work to make chronic absences rare – not common. #EverdayCountsEveryStudentMatters